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Laphroaig (Virtual Tour), Islay, Scotland

Laphroaig (Virtual Tour), Islay, Scotland

This was my sixth Virtual Distillery Tour (VDT#6) and although I have been to Islay I did not tour Laphroaig. The technology used is similar to that of Sipsmith. It is a 4:20 Youtube video with the 360 degree scrolling feature and a running commentary. Very easy to navigate and focussed on the unique things about Laphroaig, like Islay’s remoteness, the heavy use of local peat and floor maltings and its famous (infamous) flavour profile rather than the distillery itself. There was of course mention of the water source in those hushed tones that made you feel you were expected to know about it already, so just like a real Scottish distillery tour but without a happy cow joke. In fact the 4 minute plus video only had a few seconds of footage actually in the distillery. More screen time was given to peat bogs, bubbling burns, dark warehouses and of course the photogenic Islay coastline.

Really well done (as you might expect, always expect some good marketing at Laphroaig) but more of a promotional video with some scrolling features than a distillery tour. See for yourself at https://www.laphroaig.com/en/islay/distillery-tour

What is this:  https://www.somanywhiskies.com/item/894-distillery-tours-from-my-couch-1

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