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Most Recent Whisky Review

Bushmills #3 Char Bourbon Cask

I always question "bourbon cask" finished as a feature of any whisky as most Scotch and Irish is matured in Bourbon casks.  It is like saying a "metal car" or a "terrible Brexit plan"; it's a  bit redundant.  Bushmills have highlghted the #3 char of oak casks used (meaning a few seconds less exposure to fire than the more common #4) as the USP of this expression.  The nose is malty with banana, vanilla and milk chocolate.  The taste also has malt and nuts, lemon citrus peel and sweet peanut brittle.  The finish is initially sugar coating on tongue with a spicy note of cinnamon and tamale hots candy at the end.  At end of the day it is another bourbon cask finished whisky and there is not much here that stands out so if you are in mood for no-age expression Bushmills (and why not) I would probably recommend Black Bush over this one.

 

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  • Friday, 17 January 2014 22:03

    Suntory and Beam: A Great Name for a Detective Show

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    If recent media activity is any indicator (which it probably isn’t) then the merger of Japanese Suntory and Beam is the biggest international whisky based crisis since Makers Mark reduced their ABV for about the same length of time that the Houston Texans were a dominant force in the NFL. For those interested, in both cases, the time was less than 1 month. There are actually images of American consumers pouring bourbon down the sink as a protest at the Japanese ownership of Jim Beam. Caught up in all the hype and excitement I personally poured a bottle of Johnnie Walker Black down the sink, but that had nothing to do with patriotism; I just don’t like it that much.

    As with many things in life I think it is all about how you sell something and the marketing department missed a trick with this one. Personally I think “Suntory and Beam” would be a great cop / buddy story and suggest that if they had promoted the merger in the form of an internet movie trailer everyone would have been thrilled. I propose it would go something like this (imagine caps = deep gravelly voice):

    SUNTORY IS JAPANESE COP AND A STRANGER IN THE USA. HE WAS SENT HERE TO DEFEND HIS HONOR AGAINST THE MYSTERIOUS DIAGEO CRIME EMPIRE AND FORCED TO WORK WITH THE ONLY PERSON WHO CAN HELP HIM, THE SMALL TOWN SHERIFF, JIM BEAM. TOGETHER THEY ARE SUNTORY AND BEAM.

    SUNTORY: We aim to be good corporate citizens not only by delivering top quality products and services to meet the needs of our customers, but also by striving to protect the global environment and undertaking various social initiatives to help realize a truly prosperous society.

    BEAM: Well you are in my country now, and we have a culture and a passion for making some really great spirits and creating innovative spirits brands. Now excuse me, I am going to kick this Diageo’s ass.

    SUNTORY: As we like to say: Yatte Minahare. Go for it

    SUNTORY AND BEAM. COMING TO A LIQUOR STORE NEAR YOU.

    I am afraid can’t take all the credit for the screenwriting. Most of Suntory and Beam’s dialogue was taken from corporate websites. Except the bit about kicking Diageo’s ass. I found that on the back of a Beam Global Ambassador’s business card.

    Internet tip: when searching for images for your blog on the internet with a work PC do not UNDER ANY CIRCUMSTANCES type in the words “Japanese Western partners images”.

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