Although the image I chose for this blog is of Einsten I don't try to pretend that this is rocket science. In fact I think Whisky investing is really so simple that I have summarized it in my Three Laws of Whisky Investing below. I can condense this further in just two words and in any future publication on the subject I would suggest they take their cue from The Hitch Hikers Guide to the Galaxy and print on the cover, in large friendly letters, the same two words: "Don't Bother".
Law 1 Investing: Allocate for investment in Whisky exactly the same amount of money you would be willing throw onto a fire and watch burn
Law 2 Buying: If you are reading on the internet or in a magazine about a great investment, then it isn't. Law 3 now applies.
Law 3 Selling: Appear in a series of magazine articles and internet postings about how great whisky investing is. Then sell your shit.