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My Handcrafted Opinions on Whiskies, Distilleries and Other Related Stuff

Fireball Cinnamon Whisky

Lets start with the basics on this "thing".  Made in Canada (shame on you) and bottled in Kentucky (pretty embarrassing) at a modest (and anti-whisky) 33% ABV.  Before I get onto the "tasting notes" let me just say that my major issue is that this is branded and marketed as whisky.. so everything I am about to say is relative to this as a whisky.  I don't have any problem with this drink per say or the people who like it.  I can see the appeal, really I can.  The thing for me is the horrible term "cinnamon whisky" plastered on the bottle / ads / Facebook page etc.    This is not whisky.  It is not even close.  I find it staggering that this type of misdirection and branding was not explicity listed as an abomination unto God in Leviticus.  This is a liqueur by every reasonable, and most unreasonable, definitions as it has clearly been sweetened, flavored and diluted to 33% and yet Canada (and the US) seems to have no issue with it being branded as whisky.  People should be in jail over this.  I will stop short of demanding that they also be forced to drink it twice daily as part of their punishment, as they might like it, but the idea did cross my mind.  If you like Fireball (and I guess a great many do) that is great, keep drinking it, it means more "proper" whisky for me.  If you want to make and sell something called Fireball, good luck but don't waste any more marketing dollars on me.  But if you call it whisky.... then a pox on you and your house.   If this was a small craft product I might have pulled my punches a little, I would never want anything on this site to come across as personal attack, but as it comes from Sazerac, a huge company with a great many real whisky (and whiskey) products I love, I feel OK about typing my mind.  The nose is cinnamon and sweet.  The taste reminded me of the cinnamon hot tamale candy. Has a cough syrup sweetness and gloopy mouthfeel, probably works better with ice. It's really not even that spicy hot.... at least make it hot of you are calling it Fireball!  The finish hangs around like gum on your shoe and is only slightly less desirable. 

Additional Info

  • Country of Origin: Canada
  • Type: Liqueur
  • In '101 Whiskies to Try Before you Die': No
  • In '101 World Whiskies to Try Before You Die': Nope

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